The Content Strategy for Creators Who Feel Like They're Going Nowhere
- Akash Damodaran
- Jun 22
- 5 min read
Here's a question I ask every single person who comes to me stuck on their content:
"What are you actually building toward?"
Nine out of ten times, I get a version of the same answer: "I want to grow. I want to make money. I want to build my brand."
That's not a vision. That's a vibe.
And if you're creating content from a vibe instead of a direction, that's exactly why it feels random. That's why you keep second-guessing your niche. That's why you post consistently and still feel like you're going nowhere.
Let me show you how to fix it.
The Real Reason Your Content Feels All Over the Place
It's not because you're posting the wrong type of content. It's not because you haven't found your "content pillars" yet. It's not even a consistency problem.
It's a vision problem.
When I started my video podcast back in 2020, my goal was simple: make the kind of show I'd actually want to watch. That's it. No strategy. No direction.
Then I moved to Canada and started YouTube. Personal finance. Investing. Stuff I thought would grow. And it did, kind of. But I was creating content around what I thought would get views, not around what I was actually building.
I kept changing directions every few months. Classic hamster wheel.
The content wasn't the problem. The absence of a destination was.
Two Goals You Need Before You Build a Content Strategy for Creators
Here's the framework I now use personally and with every client:
Goal 1: Imminent Goal (6 to 12 months)
What do you actually want in the next year? Be specific. Not "I want to grow" but something you can measure.
Mine, written down a few months ago: help at least 100 entrepreneurs, creators, coaches, and personal brands hit their consistent 20K month.
By extension, I want to hit 110K months by the time I turn 35. That's May 2027. Audacious? Yes. Possible? Completely. I believe it in my bones, which is the only reason I'm doing what I'm doing.
Goal 2: Long-Term Goal (3 to 10 years)
Where does this lead if it works? What does the version of your life look like when the content has done its job?
For me: I want to be a paid public speaker getting $100,000 per event. I want to write books for people who actually want them. I want to deeply impact people, not just entertain them.
That might sound delusional. I'm fine with that.
The point isn't whether the goal is realistic by someone else's standards. The point is whether it's real to you, because your content needs to plant seeds for that version of your life right now.
What Happens When You Reverse-Engineer from Your Goals
Once you have both goals written down and you're actually honest about them, something shifts.
Your content stops being random because now every piece of content has a job: move someone closer to trusting you enough that your imminent goal becomes reachable.
Here's what that looks like in practice:
Without a vision | With a vision |
Post what feels relevant today | Post what moves your audience toward a specific outcome |
Niche changes every few months | Niche stays consistent because it serves your long-term goal |
Topics feel scattered | Topics cluster naturally around your offer and expertise |
Audience is broad and passive | Audience self-selects; wrong people filter out |
When I finally committed to my real calling, helping ambitious people become entrepreneurs and build actual financial independence, everything got easier.
It used to show up here and there in my content. Casually. Occasionally. But I never fully committed to it as the through-line.
Once I did, the topics stopped being a guessing game. The right people started showing up in my DMs. The wrong people stopped engaging and that was fine. That was the point.
How to Actually Figure Out What You Should Be Creating Content About
Don't overthink this. Here's a straightforward way to work it out:
Step 1: Write down your imminent goal.
Make it measurable. Revenue target. Number of clients. A specific outcome in a specific timeframe.
Step 2: Write down your long-term goal.
Where does this go in 5 to 10 years? What kind of life does this enable? What impact do you want to have made?
Step 3: Ask yourself who needs to know you exist for those goals to happen.
That's your audience. Not "everyone interested in entrepreneurship." The specific person at the specific stage of their journey who your work is actually for.
Step 4: Work backwards.
What does that person need to believe before they'd trust you enough to pay you or work with you? That's your content.
Everything you create should be building toward that belief.
The Biggest Mistake People Make Here
They treat content niche as a category instead of a conviction.
"I'm in the personal finance space."
"I create content about fitness."
"I talk about entrepreneurship."
Those aren't niches. Those are industries. They tell no one anything about you, why they should listen to you, or what you're actually building.
Your content niche isn't a topic. It's the intersection of:
What you genuinely believe
What you've actually experienced or built
What your ideal audience is actively trying to figure out
When those three things align, your content stops feeling like content. It starts feeling like a conversation. And that's when people stop scrolling and start paying attention.
One Thing I Do Every Morning
I have a book where I write down my goals. Not review them once a quarter. Write them down regularly, so they stay sharp.
It sounds simple. It is simple. But it keeps your content from drifting.
Because when you know exactly what you're building toward and you revisit it constantly, every content decision gets easier. "Should I make this video or that one?" becomes obvious when you ask: which one plants the right seeds for where I'm going?
That's content strategy. Not a content calendar. Not a hashtag strategy. A clear destination that makes every decision downstream easier.
If you're still not clear on what your content should be about, that's usually a sign you haven't gotten specific enough on your goals yet. My I2R series has an entire section on this. It'll give you a structured way to work through it, not surface-level stuff, the actual thinking framework.
And if you want direct help figuring this out faster, you can apply to work with me.
FAQ
How do I find my content niche?
Your content niche isn't a category, it's a conviction. It sits at the intersection of what you genuinely believe, what you've actually built or experienced, and what your ideal audience is actively trying to figure out. Start there, not with trending topics.
What should I create content about as a beginner?
Start by getting clear on two goals: what you want in the next 6 to 12 months, and where you want to be in 3 to 10 years. Then work backwards. Who needs to know you exist for those goals to happen? Create content for that person.
Why does my content feel random?
Usually because there's no clear destination behind it. Random content comes from unclear goals. When you know exactly what you're building toward, your topics, your tone, and your audience all become much easier to figure out.
How do I reverse-engineer a content strategy from my goals?
Write your imminent and long-term goals down first. Then identify the specific person who needs to trust you for those goals to happen. Then map out what that person needs to believe before they'd work with you. That belief-building process becomes the best content strategy for creators.